Brand Storytelling: A revolução natural do Marketing

Brand Storytelling: A revolução natural do Marketing


Um artigo bem interessante da E.Hotelier que aqui partilho como Good Readings for Mental Breakthroughs & New Decisions: Semantic Web or Brand Storytelling:

Four tips that will help hotels be found easily on the semantic web: 

> 1. It is more important than ever for hotels to have clarity in branding and positioning 

> 2. Concentrate on your area of expertise. (...)We are starting to see this in destination marketing, but not so much in hotels.

> 3. Understand the importance of social media beyond posting pictures. Strive for engagement, interaction, sharing and retweeting.

> 4. 4. Focus on the 4 'V's: Variety of content. Include a variety of output such as images, stories and videos. Volume of content. Content should be delivered on a regular basis. Velocity. Content should be delivered quickly and the more content is shared, retweeted, commented on, the more likely search engines will take notice. Veracity in authenticity.

 é assim tudo mudou, quem resiste à evolução perde.



Artigo completo:
http://ehotelier.com/insights/2014/09/17/now-there's-semantic-search-tips-to-help-customers-find-you?utm_source=Daily+Newsletter&utm_medium=newsletter&utm_campaign=September+18%2c+2014

Ana Cristina Guilherme
Brand Storytelling